About
We started with the phone, because that's where the work is lost
Most tradespeople don't have a marketing problem. They have a phone problem: the enquiries are already coming in, and a quarter of them never get answered.
A self-employed plumber can't answer the phone with their hands inside a boiler. A roofer can't take a call on a pitched roof in the rain. An electrician halfway through a consumer unit isn't going to stop. So the call goes to voicemail, and the customer, who has water coming through their ceiling, rings the next number on the list.
Hiring a receptionist solves it, but very few one- or two-van businesses can justify a salary for a phone that rings twenty times a day. Ordella exists to close that gap: a voice agent that knows your services, your patch, your prices and your rules, and that answers every call as though it works for you, because it does.
We're UK-based and UK-focused for now. The trades came first because their calls are the most time-critical and the least forgiving of a missed ring. As the product matures we'll take it into other service sectors, and into other countries, but only once it's genuinely good at the job in front of it.
How we work
What we hold to
Honest about what it is
Ordella introduces itself as a virtual receptionist. It doesn't pretend to be a person, and it hands over the moment someone asks for one. Trust is worth more than a clever illusion.
Built for the trades first
Generic call answering asks generic questions. We started with plumbers, electricians and heating engineers because their calls have a shape (urgency, location, access) that a general-purpose assistant gets wrong.
It has to pay for itself
If Ordella isn't winning you more work than it costs, it isn't worth having. That's why there's no contract and no setup fee.
Your data stays yours
Calls and bookings are processed on UK and EU infrastructure under UK GDPR. You can have recordings and transcripts deleted whenever you want.
Come and break it
Ring the demo line, throw an awkward call at it, and see how it holds up. That's the honest way to judge it.